How Social Media Marketing Can Help Your Business
Digital technology has altered the way consumers interact with businesses. This has made it a very competitive market. Social media marketing (SMM) is a direct method of marketing that is based on interactions with customers, allows marketers to build brand awareness and drive traffic to websites, as well as increase sales by tracking user information. This is the place where businesses can build their personas to create a sense of authenticity that customers can connect with.
Article by Emily C.